01 · Social
Your social presence should look as considered as the business behind it.
Most channels do not fail because there is too little content. They fail because nobody owns the direction, the calendar or the follow-up. Toyzie Studio takes that ownership.
Strategy, content, management and reporting.
Why this work matters
The point is not to post more
Your customers form a view of the business from what they can see. When the channels are quiet for a fortnight, or the tone changes with whoever happens to be free that week, the view they form is of a smaller and less certain company than yours.
The work here is consistency, relevance and a professional presence that holds up next to businesses further along than you. That comes from a plan someone is accountable for, not from volume.
What the work covers
01
Strategy
Before anything is published, we agree what the channels are for and how you will know they are working.
- Platform direction and where your audience actually is
- Audience definition and what they respond to
- Competitor review across the channels that matter
- Content themes and the voice they are written in
- Goals stated in plain terms
- How performance will be measured
02
Content planning
A calendar you can see in advance, so nothing is written the morning it goes out.
- Content pillars and how often each appears
- Monthly calendars agreed before the month starts
- Campaign direction for launches and moments
- Captions written in your voice
- Publishing plans by platform
03
Management
The day to day work of running the channels, handled to a routine rather than to whoever remembers.
- Scheduling and publishing
- Page and profile maintenance
- Community activity where it is included in scope
- Responding to comments and messages within agreed hours
- A working process you can see into at any time
04
Reporting
A monthly review that says what happened, what it means and what should change.
- Monthly review of the metrics that relate to your goals
- What performed, and the reasoning behind it
- Recommendations for the following month
- Agreed next steps, with owners
A good fit for
This work suits businesses where the channels affect how the company is judged, and where nobody currently has the time to run them properly.
- Founders whose personal profile is part of the business
- Consultants and advisers selling on credibility
- Service businesses with a considered offer
- Growing brands that have outgrown occasional posting
- Small teams that cannot manage their channels consistently
Engagement
What the engagement can look like
Scope is agreed after the first conversation, once the situation is clear. These are the shapes the work usually takes.
Strategy project
A fixed piece of work that sets platform direction, audience, themes and measurement, delivered as a document your team can act on with or without us.
Monthly management
An ongoing arrangement covering planning, content, publishing and reporting for an agreed set of channels.
Content planning
Calendars, captions and direction each month, with your team handling publishing and community.
Ongoing support
A lighter arrangement for businesses that mainly need continuity and a second pair of hands on the channels.
Pricing is agreed after a conversation, once the scope is clear. Nothing is quoted before the work is understood.
Start with the channels as they are
Send the profiles you have, or describe what you wish they looked like. The first reply will tell you what we would change first, and why.