Insights
These are working notes from the studio, written when a question comes up often enough in client conversations to be worth setting down properly. Each one is written here rather than assembled from what is already online, and each is meant to be useful the first time you read it.
Memory is a good operating system for a business of one and a poor one for a business of six. These are the five tasks worth writing down first, and what the written version looks like.
5 minute read
Competitor research is only useful when everyone is compared on the same terms. How to choose the set, what to compare, and how to record it so it can be refreshed in an hour.
5 minute read
A strategy is not a promise to post more often. These are the decisions that need to be made before anything is published, while it is still cheap to change your mind.
5 minute read
Tell us which part is taking the most time or the most guessing. The reply will say plainly whether it is something the studio should be doing for you.